Tuesday, July 10, 2007

Enpocket Powers Mobile Advertising for The N in Promotion of The Best Years, the Network’s First College-Based, One-Hour Drama

BOSTON--(BUSINESS WIRE)--Enpocket, the Intelligent Mobile Marketing company, today announced that it has been chosen by The N, the nighttime network for teens and a programming arm of MTV Networks, to power its mobile advertising and mobile Internet experience for the networks new series, The Best Years. The Best Years is The Ns first college-based, one-hour drama, which airs every Friday at 8:30 p.m. (ET) on The N.

Teens communicate with each other and live their lives on a multi-platform level, making mobile the perfect advertising medium for us, said Jeff Swierk, Vice President of Marketing, The N. With Enpocket, we are able to offer our teen viewers a multi-faceted mobile Web experience exposing our audience to everything The N has to offer on the heals of our premiere series, The Best Years.

The campaign features mobile Internet ads promoting awareness; a mobile Internet site offering consumers a range of innovative engagement experiences, like a quiz for viewers to find which character they are most similar to; mobile show alerts; a channel finder mechanic; and character biographies.

We are pleased to be working with forward-thinking networks like The N to drive tune-in through the mobile channel, said Mike Baker, Enpocket President and CEO. The program we have developed for The Best Years speaks to youth and young adults in their own language on the channel that belongs to their generation.

The mobile advertising program went live Friday, June 15, and will continue to run for 13 weeks coinciding with a premiere episode every Friday at 8:30 p.m. (ET). The show follows orphaned and full-ride scholar, Samantha Best (Charity Shea, Alpha Dog) as she starts her freshman year at prestigious Charles University in Massachusetts.

Samantha has been shuffled through the foster care system her entire life and is finally looking forward to a future of new opportunities and friendships. Shell have to contend with the ins and outs of college and mingle with a new world of frenemies as she struggles to find her own identity. Along the way, she will meet new roommate Kathryn Klarner (Jennifer Miller), a rich socialite from one of the most prominent families in the Mid-West, Dawn Vargas (Athena Karkanis), a child actor who trades in Hollywood for college, and Devon Sylver (Brandon Jay McLaren Shes The Man), a fellow scholarship recipient and star basketball player who has caught her eye. With her new dysfunctional family and a part-time job at Bostons hot spot Colony, Samantha will find herself juggling a lot more than just academics.

Source: Business Wire

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