Monday, June 11, 2007

Way2SMS Starts Off New Era in Mobile Advertising Through Mobitisements

India's Largest Mobile Data Solutions Company Through its Unlimited Free SMS exchange platform "Way2SMS.COM" now Brings Unique and innovative Mobile advertising and branding Opportunities in the form of “Mobitisements". provides its users text messaging absolutely free of cost. The text messages are appended with ads which can be geo-targeted. Users get this free text messaging service in exchange for opting in to have targeted ads appended to their message.

Out of the 160 characters of a standard SMS, Way2SMS offers only 92 characters to the User to send out their personal SMS. The rest of the characters are reserved for geo-targeted advertisement or Mobitisement. The smaller the users sends the message the larger the ads content will be pushed with it. Way2SMS Dynamic Ad platform allows advertisers to insert ads in 120,85 and 55 characters depending on the users personal message length.

Mr. Raju, CEO says “Mobile is the last remaining medium in which the user bears the full weight of payment – a situation that will ultimately stifle growth. Ad-funding SMS has the potential to create new measurable advertising channel for brands and provide mobile users the ability to communicate more for nothing”. Also Mr. Raju adds “For advertisers this could be the smart way to reach out to a large audience without the hassle of sending out unsolicited SMS or having to worry about mobile number database. Because, each User acts as a brand ambassador for advertisers”.

Currently, Way2SMS has nearly half million users and is expected to grow up to 1 million in next 3 months.Way2SMS intends to reach out every mobile subscriber at least once in a month. Thus Building a strong Platform for both Way2SMS users and advertisers, through an innovative concept “Mobitisements- ad supported messages”

Source: Newswire

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